Sherif Mityas was once the CEO of Hollywood Video and Movie Gallery, the biggest competitor to Blockbuster Video. To avoid becoming obsolete like the products of his former company, Mityas is pushing innovation in his new role as president of Dallas-based Brix Holdings’ brands, which includes Red Mango, Orange Leaf, Smoothie Factory, Souper Salad and RedBrick Pizza.

Robert Earl, co-founder and president of Virtual Dining Concepts, talked about being ill-prepared for MrBeast Burger’s overnight success. From leading the famed Hard Rock Cafe as CEO to founding Planet Hollywood International, Earl knows a thing or two about the hospitality, food and beverage industries.

Whether you’re a local growth brand or an established franchise restaurant looking to enter a new market, ghost kitchens and virtual restaurants offer enticing channels to reach new customers and different regions while spending less capital than building new brick-and-mortar locations. Three experts with different backgrounds talked strategy and using limited resources wisely during a Food On Demand virtual event.

From Del Taco's "Park & Get It" program launched during the pandemic to contactless payments, QR code menus, mobile apps and more, executives share what it takes to achieve a frictionless handoff.